Beyond Broadcast
Friday 3 July, Bloomberg Auditorium, London, EC2
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Sergio will review a soon-to-launch social TV application for the iPhone based around Twitter
Fabio Sergio
Creative Director
frog design
13:45 FEASIBLE FUTURES
Fabio Sergio is Creative Director in the Milan studio of frog design, a global innovation firm, where he brings over a decade of hands-on experience in developing business scenarios around people’s needs, desires and dreams. As a design and user experience strategist, he is happiest where design, technology and (social) connectivity intersect. He believes that questions are often longer-lasting than answers, and that empathy and curiosity are essential ingredients to create innovative, meaningful, sustainable solutions that foster change. His passion for anything mobile stems from his experience at 3 Italy, where he was responsible for the user interface and industrial design of mobile handsets and accessories, and where he worked extensively on value-added mobile services.
His previous responsibilities as a User Experience Lead at Razorfish and Interaction Designer at Whirlpool helped establish solid foundations for his deep expertise across various product and service domains. During his tenure at frog, Fabio has played a key role in leading both tactical and strategic innovation programs for clients such as Vodafone, HP, LGE, Telecom Italia and J&J’s Lifescan.
Sergio is a visiting professor at the Politecnico di Milano and Domus Academy and was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea. An experienced lecturer, he has spoken at events including LIFT, PMN's Mobile User Experience, Business to Buttons, Design Engaged and Frontiers of Interaction. He writes frog design’s design mind Postcards from Connectedland blog. [Read on on his blog freegorifero]