Media Futures Conference 2009
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Beyond Broadcast

Friday 3 July, Bloomberg Auditorium, London, EC2

Julian Kucklich of the Press Association making a pointAudience questioning at the Media Futures Conference 2008 Brian Winston delivering his opening keynote at the Media Futures Conference 2008 Alex McKie presenting in Research in the real world at the Media Futures Conference 2008Sofa seated audience members Twittering at the Media Futures Conference 2008

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Bloomberg Television

Press Association

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Howard will explain how to use social insights to find out what the consumer really wants and to help create innovative content and platforms.

Melanie Howard co-founded the Future Foundation, a consumer think-tank, in 1996. She has spent 20 years using social trend analysis to help businesses identify opportunities and develop new services. She has identified powerful trends such as the 24 Hour Society, has explored the nature of communications in the network society and established a successful online trends subscription service, nVision. A Visiting Business Research Fellow at InnovationRCA at the Royal College of Art, she is currently writing The Future Unwrapped with James Woudhuysen – a short guide to understanding and using the future.