Media Futures Conference 2009
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Beyond Broadcast

Friday 3 July, Bloomberg Auditorium, London, EC2

Julian Kucklich of the Press Association making a pointAudience questioning at the Media Futures Conference 2008 Brian Winston delivering his opening keynote at the Media Futures Conference 2008 Alex McKie presenting in Research in the real world at the Media Futures Conference 2008Sofa seated audience members Twittering at the Media Futures Conference 2008

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Barwise will argue that the incremental value of video-on-demand is very limited with respect to the personal video recorder.

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School. He joined the School in 1976, having spent his early career with IBM. He has published widely on management, marketing, and media. His latest book Simply Better: Winning and Keeping Customers by Delivering What Matters Most (HBS Press, 2004) [Amazon.co.uk], co-authored with Seán Meehan, won the American Marketing Association’s 2005 prize for the best recent book in marketing. In 2004, he led an independent review for the UK Department for Culture Media and Sport (DCMS) of the BBC’s digital television services. He is a Fellow of both the Marketing Society and the Sunningdale Institute, a virtual academy on public service management; a Council member (and previous deputy chairman) of Which?; and an experienced expert witness, having worked on commercial, tax, and competition cases in London, Brussels, Paris, Cologne and Washington. [Full biography on the London Business School faculty site.]