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Willem Boijens Willem Boijens has been with Vodafone for nine years, including four years in User Experience, and is based in Dusseldorf, Germany. In his current role as Senior User Experience Manager he aims to make experiential design a catalyst for innovation, ensuring that customer needs are paramount but balanced with business, technology, partners and marketing factors. Previously he was Online Branding Manager at Vodafone.
Boijens has spent more than 20 years in strategic design management practice, in local and global, profit and non-profit environments. From 1995 to 1999 he worked at SenterNovem, an agency of the Dutch Ministry of Economic Affairs promoting sustainable development and innovation
Boijens encourages agile, rapid development methodologies. He believes that innovation is directly related to the ‘creative act’ and would like to see more humanised technology.