Media Futures Conference 2009
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Beyond Broadcast

Friday 3 July, Bloomberg Auditorium, London, EC2

Julian Kucklich of the Press Association making a pointAudience questioning at the Media Futures Conference 2008 Brian Winston delivering his opening keynote at the Media Futures Conference 2008 Alex McKie presenting in Research in the real world at the Media Futures Conference 2008Sofa seated audience members Twittering at the Media Futures Conference 2008

Boijens will present research conducted with Experientia that uses large data sets to uncover meaningful insights for users, revealing connections, patterns and coincidences in our lives.

  • Willem BoijensWillem Boijens
    Senior User Experience Manager
    Vodafone

    12:45  Show and Tells

Willem Boijens has been with Vodafone for nine years, including four years in User Experience, and is based in Dusseldorf, Germany. In his current role as Senior User Experience Manager he aims to make experiential design a catalyst for innovation, ensuring that customer needs are paramount but balanced with business, technology, partners and marketing factors. Previously he was Online Branding Manager at Vodafone.

Boijens has spent more than 20 years in strategic design management practice, in local and global, profit and non-profit environments. From 1995 to 1999 he worked at SenterNovem, an agency of the Dutch Ministry of Economic Affairs promoting sustainable development and innovation

Boijens encourages agile, rapid development methodologies. He believes that innovation is directly related to the ‘creative act’ and would like to see more humanised technology.