Media Futures Conference 2009

Beyond Broadcast

Friday 3 July, Bloomberg Auditorium, London, EC2

Julian Kucklich of the Press Association making a pointAudience questioning at the Media Futures Conference 2008 Brian Winston delivering his opening keynote at the Media Futures Conference 2008 Alex McKie presenting in Research in the real world at the Media Futures Conference 2008Sofa seated audience members Twittering at the Media Futures Conference 2008

SUPPORTED BY

Bloomberg Television

Press Association

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The Future Unwrapped: Media and Society, 2012+

Media exists within society and is shaped by social trends. If we want to better anticipate the future, and make the most of the present, we need to use research and forecasting more effectively to develop long-term strategies and short-term responses. This opening session sets the scene and considers: why we are moving beyond broadcast; how we can use social insights to innovate content and platforms; and the shifting location for innovation. It also addresses the need to move beyond the management of old digital assets to the creation of new assets in a time of decreasing budgets and attacks on pubic sector broadcasting.

Presenters

Melanie Howard and Professor James Woudhuysen

Chair

Nico Macdonald

Preparation

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